A relevant and timely book with a unique approach: the focus here is on how and why ethnic and racial minorities produce and consume media for themselves - not just how they are represented in or by the media.
Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.
Based on the premise that terrorism is essentially a message, Jonathan Matusitz examines terrorism from a communication perspective - making it the first text to offer a complete picture of the role of communication in terrorist activity.
Guides students in applying the contributions of recent communication theory to improving everyday communication among races. Orbe and Harris offer a comprehensive, practical foundation for dialogue on interracial communication, as well as a resource that stimulates thinking and encourages students to become active participants in dialogue across racial barriers.
Clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing.
Highlights the key theories used to guide interpersonal communication research, featuring chapters written by leading scholars in the field. Both classic and cutting edge theories are explored, and applications of the theory in question are discussed in each chapter.